Social Media Aint for Big Corporations

Many companies don't have the know to really succeed at Social Media. I think its we got the "Big Idea" syndrome. The Big Idea Syndrome means that the corporations only want to hit big off one Big Idea, instead of build a relationship or connection with the people one person at a time.

The current iteration of what we all call social media has been around for at least 3-4 years but apparently brands are still irrelevant on Twitter and companies continue to blunder on Facebook and show a lack of understanding of what makes social media conversations succeed at reaching business goals.

Part of the problem is that most companies are not inherently “social” to begin with. It’s not in their DNA to understand what it means for individual employees to start having conversations with the social web at large as representatives of a company personality. Marketing is about many things including connecting audiences with products they want to buy.

Marketing on the social web is less about the tradition of packaging and distributing information and more about companies being able to connect with customers in ways that are both meaningful to those customers and to the goals of the business.

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