Spreading the Word-of-Mouth
by Debra Kahn Schofield
It's as important to know what word of mouth marketing IS as what it ISN'T. Word-of-Mouth (W-O-M) is about involving, educating and satisfying customers. It isn't about abandoning your marketing plan and advertising campaign. It isn't enough to simply provide good customer service and wait for the buzz to build. Let's test your knowledge of W-O-M with this simple quiz. Select the most suitable answer to the following questions. Answers are at the end of the article.
As you build your brand you build word of mouth marketing. Marketing encompasses a number of things that lead to you creating an off line buzz and a online buzz. You have to use several different tools to reach your fans or customer base.
What Is Social Media Marketing?
Use the reach of social media to increase your visibility! Make your business or organization 'go social' to grab the attention of a broad audience, and watch those new fans become loyal customers.
But it doesn't stop there—this is word of mouth in the digital age. Your fans, friends, and followers can help you get noticed! Liking your content on Facebook, retweeting your offer on Twitter, or posting a review on Yelp—this keeps the conversation going and generates a powerful buzz about your business.
Showing posts with label coolwater crazy marketing. Show all posts
Showing posts with label coolwater crazy marketing. Show all posts
Thursday, September 9, 2010
Friday, August 21, 2009
The Right Way and Wrong Way To Market on Twitter
Since Twitter hatched onto the social media scene in 2006, it has flown to the top of the social marketing food chain. Recently, however, network marketers have been cracking the golden Twitter egg - saying it is a waste of time now that automated chirping of your Tweets will get you a one way ticket out of the nest.
Ok, I am done with the puns - for now.
Is Twitter a waste of time for marketing? Yes - if you are doing it wrong.
The sad truth is that 98% of business owners, entrepreneurs, marketers are using Twitter incorrectly! They create a Twitter page, start following a bunch of people, pay a service to get them followers, and start chirping away about this deal or that deal, this great item, or a great bargain. They soon find they are Tweeting to an empty audience. Their follower list is full of nothing but spam bots or people trying to accomplish the same thing they are - making money on Twitter.
Twitter is not for making money.
Twitter is a social networking tool designed to help you meet and share with new people. Your goal is to get a flock of Twitter readers to follow you - real people - who share common interests or goals. Once you have real people following you, you can drop a Tweet about your website, blog or opportunity. Only if you have a flock of friends will anyone listen. A flock of bots, MLMers, network marketers or business people will just tweet right back with their own sales pitch.
How do you get real people to follow you on Twitter? One very simple rule: Be Yourself.
Not your business, not your opportunity, not your sales pitch. Be you. Tweet about yourself, your life, your likes and dislikes. Find people with common interests but who are not constantly tweeting about their own products with no substance in between.
How do you start? A good place to start is twibes.com. This lets you search for Twitter users with common interests. For me, I searched for crafters, moms, wahmers, scrapbookers, candle makers, local gift shops. Get creative. Once you join a few twibes, start tweeting to those twibes (no, I can't say that 3 times fast).
Don't start off with a sales tweet or some corney canned quote - contribute a real thought or substance to the group. Why did you join their twibe? What are you looking for? Do you have something to contribute to your twibe? Don't just take from your twibe - you have to contribute to it. Start doing it and you will start gaining real followers.
Its slower than buying your followers or just randomly following everyone you see and hope they listen to your tweets. It will give you quality over quantity, though, and will build you a solid grounding in the Twitter social media community.
Corinne Brueckner
http://www.gourmetcandlesforless.com
Ok, I am done with the puns - for now.
Is Twitter a waste of time for marketing? Yes - if you are doing it wrong.
The sad truth is that 98% of business owners, entrepreneurs, marketers are using Twitter incorrectly! They create a Twitter page, start following a bunch of people, pay a service to get them followers, and start chirping away about this deal or that deal, this great item, or a great bargain. They soon find they are Tweeting to an empty audience. Their follower list is full of nothing but spam bots or people trying to accomplish the same thing they are - making money on Twitter.
Twitter is not for making money.
Twitter is a social networking tool designed to help you meet and share with new people. Your goal is to get a flock of Twitter readers to follow you - real people - who share common interests or goals. Once you have real people following you, you can drop a Tweet about your website, blog or opportunity. Only if you have a flock of friends will anyone listen. A flock of bots, MLMers, network marketers or business people will just tweet right back with their own sales pitch.
How do you get real people to follow you on Twitter? One very simple rule: Be Yourself.
Not your business, not your opportunity, not your sales pitch. Be you. Tweet about yourself, your life, your likes and dislikes. Find people with common interests but who are not constantly tweeting about their own products with no substance in between.
How do you start? A good place to start is twibes.com. This lets you search for Twitter users with common interests. For me, I searched for crafters, moms, wahmers, scrapbookers, candle makers, local gift shops. Get creative. Once you join a few twibes, start tweeting to those twibes (no, I can't say that 3 times fast).
Don't start off with a sales tweet or some corney canned quote - contribute a real thought or substance to the group. Why did you join their twibe? What are you looking for? Do you have something to contribute to your twibe? Don't just take from your twibe - you have to contribute to it. Start doing it and you will start gaining real followers.
Its slower than buying your followers or just randomly following everyone you see and hope they listen to your tweets. It will give you quality over quantity, though, and will build you a solid grounding in the Twitter social media community.
Corinne Brueckner
http://www.gourmetcandlesforless.com
Wednesday, July 22, 2009
Twitter Grading and Your Marketing
How Does Twitter Grader Calculate Twitter Rankings?
by dshah on May 20, 2009
The most common question I get at grader.com is about how the Twitter Grader algorithm (and associated rankings) works. Before we dig a bit into the details, it will help to understand the what before the how. What Twitter Grader is trying to measure is the power, reach and authority of a twitter account. In other words, when you tweet, what kind of an impact does it have?
Normally, we don’t like talking about the details of the Twitter Grader algorithm. This is for the same reason that Google doesn’t like to talk about its algorithm: revealing details increases the degree to which people try to game the system. So, lets approach the question from a different way. If one were to look at data for a given user available in twitter, what kinds of things would one look at to determine whether that user had power, reach and authority? Also, when looking at these various factors, it’s helpful to think about each of these in the “all other things being equal, what’s better” context. Otherwise, it’s easy to get caught up into non-productive arguments on why a certain factor is or isn’t important, because there are so many cases that “prove” that it doesn’t matter. Let me explain. One of the factors that goes into measuring your Twitter Grade is the number of followers you have. Many of you will argue that the number of followers is completely irrelevant because it’s so easy to game. There are automated tools to do nothing but acquire followers by following a bunch of people. That’s true. It is easy to spike up your follower count. However, I would counter with this: If we were looking at two different twitter users, all other things being equal (and I do mean all other things), the one with more followers is likely more powerful and deserves a higher twitter grade. Of course, all other things are usually not equal and that’s why the Twitter Grade is interesting.
So, let’s go into the factors. Note: These are NOT in order of priority or weight (and they’re not all weighted equally — not by a long shot).
Algorithm Factors
1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.
2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.
2. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.
3. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.
4. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).
5. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.
The Grade Calculation: So, those are the factors that go into the calculation of a score. This score is then used to compare a user against all other users that also have a score. The grade is calculated as the approximate percentage of other users that have an equal or lower score. So, a Twitter Grade of 80 means that about 80% of the other users got a lower score. At the time this article is being written, over 2.1 million users have been graded.
The Ranking: The absolute ranking is exactly what it sounds like. Based on all other users scored, what’s your “position” in that list. A ranking of 5,000 means that only 4,999 other people had a higher score than you (at that point in time).
Elite List: The elite list is simply an ordered list of the top users (based on ranking) at a given point in time. This list is updated several times a day. We also maintain lists of the top ranking users based on a narrower set of users (like those in a specific geography, those that match a specific keyword, etc.).
That’s all I’ve got for now. Hopefully, this answers some of your questions. What are other factors you think we should be looking at to compute the Twitter Grade? Would love to hear your thoughts and ideas in the comments.
by dshah on May 20, 2009
The most common question I get at grader.com is about how the Twitter Grader algorithm (and associated rankings) works. Before we dig a bit into the details, it will help to understand the what before the how. What Twitter Grader is trying to measure is the power, reach and authority of a twitter account. In other words, when you tweet, what kind of an impact does it have?
Normally, we don’t like talking about the details of the Twitter Grader algorithm. This is for the same reason that Google doesn’t like to talk about its algorithm: revealing details increases the degree to which people try to game the system. So, lets approach the question from a different way. If one were to look at data for a given user available in twitter, what kinds of things would one look at to determine whether that user had power, reach and authority? Also, when looking at these various factors, it’s helpful to think about each of these in the “all other things being equal, what’s better” context. Otherwise, it’s easy to get caught up into non-productive arguments on why a certain factor is or isn’t important, because there are so many cases that “prove” that it doesn’t matter. Let me explain. One of the factors that goes into measuring your Twitter Grade is the number of followers you have. Many of you will argue that the number of followers is completely irrelevant because it’s so easy to game. There are automated tools to do nothing but acquire followers by following a bunch of people. That’s true. It is easy to spike up your follower count. However, I would counter with this: If we were looking at two different twitter users, all other things being equal (and I do mean all other things), the one with more followers is likely more powerful and deserves a higher twitter grade. Of course, all other things are usually not equal and that’s why the Twitter Grade is interesting.
So, let’s go into the factors. Note: These are NOT in order of priority or weight (and they’re not all weighted equally — not by a long shot).
Algorithm Factors
1. Number of Followers: More followers leads to a higher Twitter Grade (all other things being equal). Yes, I agree that it’s easy to game this number, but we are looking at measuring reach and I did say all other things being equal.
2. Power of Followers: If you have people with a high Twitter Grade following you, it counts more than those with a low Twitter Grade following you. It’s a bit recursive, and we don’t get carried away with it, but it helps.
2. Updates: More updates generally leads to a higher grade — within reason. This does not mean you should be tweeting like a manic squirrel cranked up on caffeine and sugar. It won’t help either your Twitter Grade or your overall happiness in life.
3. Update Recency: Users that are more current (i.e. time elapsed since last tweet is low) generally get higher grades.
4. Follower/Following Ratio: The higher the ratio, the better. However, the weight of this particular factor decreases as the user accrues points for other factors (so, once a user gets to a high level of followers or a high level of engagement, the Follower/Following ratio counts less).
5. Engagement: The more a given user’s tweets are being retweeted, the more times the user is being referenced or cited, the higher the twitter grade. Further, the value of the engagement is higher based on who is being engaged. If a user with a very high Twitter Grade retweets, it counts more than if a spammy account with a very low grade retweets.
The Grade Calculation: So, those are the factors that go into the calculation of a score. This score is then used to compare a user against all other users that also have a score. The grade is calculated as the approximate percentage of other users that have an equal or lower score. So, a Twitter Grade of 80 means that about 80% of the other users got a lower score. At the time this article is being written, over 2.1 million users have been graded.
The Ranking: The absolute ranking is exactly what it sounds like. Based on all other users scored, what’s your “position” in that list. A ranking of 5,000 means that only 4,999 other people had a higher score than you (at that point in time).
Elite List: The elite list is simply an ordered list of the top users (based on ranking) at a given point in time. This list is updated several times a day. We also maintain lists of the top ranking users based on a narrower set of users (like those in a specific geography, those that match a specific keyword, etc.).
That’s all I’ve got for now. Hopefully, this answers some of your questions. What are other factors you think we should be looking at to compute the Twitter Grade? Would love to hear your thoughts and ideas in the comments.
Friday, October 17, 2008
The Information Age and Marketing
"Content is King" says Jawar of the music industry connection, So when it comes to marketing on the internet you must apply information that's worthy of being listen to read or research. In the Information Age things are traveling at the speed of light so you must study research to keep up with the times. If you are a marketer then you need to Think Plan Execute useful information to give the consumer etc.
peace
coolwater
www.coolwater101.com
peace
coolwater
www.coolwater101.com
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