Spreading the Word-of-Mouth
by Debra Kahn Schofield
It's as important to know what word of mouth marketing IS as what it ISN'T. Word-of-Mouth (W-O-M) is about involving, educating and satisfying customers. It isn't about abandoning your marketing plan and advertising campaign. It isn't enough to simply provide good customer service and wait for the buzz to build. Let's test your knowledge of W-O-M with this simple quiz. Select the most suitable answer to the following questions. Answers are at the end of the article.
As you build your brand you build word of mouth marketing. Marketing encompasses a number of things that lead to you creating an off line buzz and a online buzz. You have to use several different tools to reach your fans or customer base.
What Is Social Media Marketing?
Use the reach of social media to increase your visibility! Make your business or organization 'go social' to grab the attention of a broad audience, and watch those new fans become loyal customers.
But it doesn't stop there—this is word of mouth in the digital age. Your fans, friends, and followers can help you get noticed! Liking your content on Facebook, retweeting your offer on Twitter, or posting a review on Yelp—this keeps the conversation going and generates a powerful buzz about your business.
Showing posts with label spam on twitter. Show all posts
Showing posts with label spam on twitter. Show all posts
Thursday, September 9, 2010
Friday, August 21, 2009
The Right Way and Wrong Way To Market on Twitter
Since Twitter hatched onto the social media scene in 2006, it has flown to the top of the social marketing food chain. Recently, however, network marketers have been cracking the golden Twitter egg - saying it is a waste of time now that automated chirping of your Tweets will get you a one way ticket out of the nest.
Ok, I am done with the puns - for now.
Is Twitter a waste of time for marketing? Yes - if you are doing it wrong.
The sad truth is that 98% of business owners, entrepreneurs, marketers are using Twitter incorrectly! They create a Twitter page, start following a bunch of people, pay a service to get them followers, and start chirping away about this deal or that deal, this great item, or a great bargain. They soon find they are Tweeting to an empty audience. Their follower list is full of nothing but spam bots or people trying to accomplish the same thing they are - making money on Twitter.
Twitter is not for making money.
Twitter is a social networking tool designed to help you meet and share with new people. Your goal is to get a flock of Twitter readers to follow you - real people - who share common interests or goals. Once you have real people following you, you can drop a Tweet about your website, blog or opportunity. Only if you have a flock of friends will anyone listen. A flock of bots, MLMers, network marketers or business people will just tweet right back with their own sales pitch.
How do you get real people to follow you on Twitter? One very simple rule: Be Yourself.
Not your business, not your opportunity, not your sales pitch. Be you. Tweet about yourself, your life, your likes and dislikes. Find people with common interests but who are not constantly tweeting about their own products with no substance in between.
How do you start? A good place to start is twibes.com. This lets you search for Twitter users with common interests. For me, I searched for crafters, moms, wahmers, scrapbookers, candle makers, local gift shops. Get creative. Once you join a few twibes, start tweeting to those twibes (no, I can't say that 3 times fast).
Don't start off with a sales tweet or some corney canned quote - contribute a real thought or substance to the group. Why did you join their twibe? What are you looking for? Do you have something to contribute to your twibe? Don't just take from your twibe - you have to contribute to it. Start doing it and you will start gaining real followers.
Its slower than buying your followers or just randomly following everyone you see and hope they listen to your tweets. It will give you quality over quantity, though, and will build you a solid grounding in the Twitter social media community.
Corinne Brueckner
http://www.gourmetcandlesforless.com
Ok, I am done with the puns - for now.
Is Twitter a waste of time for marketing? Yes - if you are doing it wrong.
The sad truth is that 98% of business owners, entrepreneurs, marketers are using Twitter incorrectly! They create a Twitter page, start following a bunch of people, pay a service to get them followers, and start chirping away about this deal or that deal, this great item, or a great bargain. They soon find they are Tweeting to an empty audience. Their follower list is full of nothing but spam bots or people trying to accomplish the same thing they are - making money on Twitter.
Twitter is not for making money.
Twitter is a social networking tool designed to help you meet and share with new people. Your goal is to get a flock of Twitter readers to follow you - real people - who share common interests or goals. Once you have real people following you, you can drop a Tweet about your website, blog or opportunity. Only if you have a flock of friends will anyone listen. A flock of bots, MLMers, network marketers or business people will just tweet right back with their own sales pitch.
How do you get real people to follow you on Twitter? One very simple rule: Be Yourself.
Not your business, not your opportunity, not your sales pitch. Be you. Tweet about yourself, your life, your likes and dislikes. Find people with common interests but who are not constantly tweeting about their own products with no substance in between.
How do you start? A good place to start is twibes.com. This lets you search for Twitter users with common interests. For me, I searched for crafters, moms, wahmers, scrapbookers, candle makers, local gift shops. Get creative. Once you join a few twibes, start tweeting to those twibes (no, I can't say that 3 times fast).
Don't start off with a sales tweet or some corney canned quote - contribute a real thought or substance to the group. Why did you join their twibe? What are you looking for? Do you have something to contribute to your twibe? Don't just take from your twibe - you have to contribute to it. Start doing it and you will start gaining real followers.
Its slower than buying your followers or just randomly following everyone you see and hope they listen to your tweets. It will give you quality over quantity, though, and will build you a solid grounding in the Twitter social media community.
Corinne Brueckner
http://www.gourmetcandlesforless.com
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