Image is Everything

Cool Water "Not Just lyrics" is an account of my life as a rapper and how I got started in the rap game. This Audio Cd were created to give me a different look to the public's eye. The marketing behind this idea is to position myself not only as a rapper, but someone who can be a conversationalist when it comes to any topic talked about.



Cool Water My Next Door Neighbor

My Next Door Neighbor was created from Cool Water meeting a young lady who lived in the same Apartment complex . She seemed to by very slick and always up to something. We took the idea and figured that if we used the next door effect that Cool Water would be presented as your friendly neighbor that you knew lived next door. Cool Water"My Next Door Neighbor" started off as a song, and from their the idea to create a movie was next. So the whole image and marketing behind this is to give an image of the simple guy effect living in your neighbor hood.

Cool Water You Better Buy A Gun

This was the first single off the album "A Good Education Gone Bad" My home was broken into and this is where the idea for the song came about. You Better Buy A Gun if you want to stay alive with all the home invasion etc. So the whole image was to bring fear to the thought of people living without a gun so I placed the white guy's hand as a way of saying that we black folks are still oppressed by the Man if you catch my drift. The IMage was the most prolific image that Cool Water done up to date.

Cool Water "A Good Education Gone Bad" is a album about a someone who followed all the rules of life, but you he had to take the road less travled inorder to arrive at where he wanted to be. The imagery for this album cover is showing Cool Water passing the violence from one generation to the next! Why you ask? To convey the right message we must understand that all problems are always passed down from one generation to the next and their aint nothing new under the sun.

Cool Water & Hot Girlz Promotions In The Street

Cool Water used a female promotions team to market himself to the street. Pretty women always make the world go round, and as a marketing stragety it help for me (Cool Water) to brand my name to the help and help my image with the people so that other beautiful women would want to inquire about me just the same. Nina Albera & Cool Water worked the streets for about two years with these images/flyers and gotting people in the industry talking.

My mind begin to really look at the game upside down, because I see things abnormal than most people. I wanted to establish a brand that folks will always remember. We decided to put the Cool Water name and imagae on the cousevier bottle to gain maximum exposure. This marketing and promotions techinque is called a big bang theory, because this image was so provocative that everyone was in an uproar about what we did with these flyers. We of all shapes and sizes begin to form their own opinion about coolwater. Alot of people that he might he might be gay some people that he was just crazy, and some people that is was pure genius to try something out of the normal. The goal was to get people talking and thats what we did!




Cool Water Album Flyers

Cool Water Album Flyers were used to bring all the marketing and promotions together. If you remember that image is everything then you will look at the Cool Water Brand like something special, because of the images that were created by our team!

peace Cool Water

Crazy Marketing by Cool Water

If you never heard of the Big Bang Theory well let me introduce you to it. Anything outrageous that can get your attention is a Big Bang. In the world of marketing you need to have things that stand out scare people, make them afraid, sad, happy, and sometimes confused. If you want people to notice your products then what better way to get their attention then with something abnormal. Mcdonalds says "I'm loving it", Burger King says "Have it your way", Lays patatoe chips says "You cant eat just one", and Coca Cola says 'This is the real thing". Marketing is one of those things that seperates the men from the boys. You either know how to do it, or you don't. I like to take the most outrageous ideas and use them to get emotions stirred up in people. I started using flyes with crazy images like me wrapped around a bottle with heels on. This one image had people so in a frenzy that they (people) all had some wild strange comments about what I had done. The end results was whether good or bad they haven't forgotten about me. Also, i used a flyer with a white man holding a gun to my head that picture was so controversial that people have told me that it was a classic and some have kept that as a souvenior. What ever is your fancy do it and do it big don't let fear of failure hold you back on making a big entrance into the world of marketing. Remember if you don't do it someone else will and you will always say I had that idea first.

I am Cool Water rapper/actor/author

You got to learn the system if you are
going to be successful at anything!


www.ugot2learnthesystem.citymax.com