Spreading the Word-of-Mouth
by Debra Kahn Schofield
It's as important to know what word of mouth marketing IS as what it ISN'T. Word-of-Mouth (W-O-M) is about involving, educating and satisfying customers. It isn't about abandoning your marketing plan and advertising campaign. It isn't enough to simply provide good customer service and wait for the buzz to build. Let's test your knowledge of W-O-M with this simple quiz. Select the most suitable answer to the following questions. Answers are at the end of the article.
As you build your brand you build word of mouth marketing. Marketing encompasses a number of things that lead to you creating an off line buzz and a online buzz. You have to use several different tools to reach your fans or customer base.
What Is Social Media Marketing?
Use the reach of social media to increase your visibility! Make your business or organization 'go social' to grab the attention of a broad audience, and watch those new fans become loyal customers.
But it doesn't stop there—this is word of mouth in the digital age. Your fans, friends, and followers can help you get noticed! Liking your content on Facebook, retweeting your offer on Twitter, or posting a review on Yelp—this keeps the conversation going and generates a powerful buzz about your business.
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