Image by So Sylvie via Flickr The wrong audience and the wrong product equals the wrong marketing. Marketing to the correct niche and a group of people who want what you have to offer is important. When you market you good or service you don't want to be fishing in the wrong pond. When women go into the market place they don't have a broad agenda they market to group of specific people. When gays go into the market place they don't have a broad agenda they fight for specific rights according to Dr. Claude Anderson. Black folks have to market their goods in services to a specific group of people that want to by the goods and services they want.
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